London Fashion Week at Somerset House
Blue skies are illuminating London town, doesn’t look like there’s much in the diary for the freelance PR chick and it’s a Friday afternoon.
London Fashion Week has arrived; the lights are on full beam at the stunning location of Somerset House.
Forget Cadbury’s. Twice a year, the city’s streets are filled with our very own homegrown (organic) Fruit and Nuts. By referring to fellow Londoners as ‘fruit and nuts’, it is intended purely with affection I promise; fashionistas and followers of fashion bedaubed in the weird, the ridiculous, the kooky, the downright eccentric. What’s more they actually get away with it.
Fashion Fruit And Nut - London's Finest
The buzz is contagious, people of all ages milling about, talking the talk; stylish, hot, co-ordinated and not co-ordinated, long legs teetering and relishing having been given an airing. You can taste the pride in the air; I feel proud to be here.
A little nervous on the approach to the entrance as I hadn’t registered – my freelance status means no client freebie this year. I meekly show my business card, they trust I am ‘in the industry’ – blow dry yesterday was a good plan – and off I trot to the maize that is Somerset House, working through the independent downstairs downstairs, moving way up through the exhibition, emerging at New Gen sponsored by Topshop.
Literally thought I’d just ‘pop’ in.
Four hours later, I emerge drained, inspired, head swirling with new ideas. Having chatted for Britain to potential new business contacts, renewing old business contacts, vibrant and uplifted having spent half a day surrounded by artists in the industry parading their colourful wares for Autumn Winter 2010.
Hearing a lady with a Madrid accent, I swooped on her and her business partner. The label is Elena Cancer, incredible visual jewellery with a hint of tribal / ancient Greek about it. Great innovative pieces and Shakira is a fan. I am meeting Elena again on Sunday. I have always wanted to work with a Spanish brand and having recently sampled the Spanish capital, I am on full Spanish alert these days. Watch this space.
I bump into my old friend from the first PR agency I worked at and her client’s show, Future Classics is about to start. Nice timing JRPR. Amazing show, loved it, great knitwear, gaping backs, hot macs with a twist; delighted to be hanging with the fashion pack.
My thanks go to my gorgeous Danish client Mette Mitchell of 109 Jewellery, who is here with her friend Soren Bach, who creates incredible headwear. Mette inspired me to go…
Armed with a new confidence, a stack of business cards, new leads in the industry and a resurrection of old faces, the freelance PR girl had a great time at London Fashion Week.
January’s slow and moody business blues seem very much last season. Spring / Summer is in the air.