We are delighted to announce we have teamed up with London Jewellery Week and Treasure London for the international press launch for this summer’s diamond delight, taking place across London and the spectacular Somerset House.

x

For the 5th consecutive year, London town celebrates baubles and more baubles for the city’s hottest talents in the world of jewellery!

Jewellery Week is packed full of events open to everyone, shows and exclusive launches from some of the biggest names in jewellery.

Treasure 2013, London’s visionary jewellery show, is the best place to purchase the most beautiful, exciting and vibrant contemporary jewellery anywhere in the UK

Watch this space for updates for the VIP launch and events.

What a week, what a lot of networking, bumping into old industry faces, meeting new industry blood, talking (jewellery) shop and a dishing out many a card. Let’s not mention the state of the liver….

Last week London was a truly golden city bedecked in glitter ‘n’ baubles for Jewellery Week 2012. Taking place at Somerset House with the launch at the Mayfair Hotel the night before, I was a true fixture at the fabulous, palacial setting in London’s WC2, walking the aisles bumping into so many old faces.

The party at the actual launch was bursting at the seams and the atmosphere was indeed sparkling, with not too many a sober face…The day-times consisted of ogling the creations and chatting to so many of the young creatives in the industry who I have now been bumping into since the first London Jewellery Week 5 years ago, each evolving with credible collections, Joanna Dahdah, Jessica de Lotz to name a few.

My wonderful client, LestieLee won the prize for Designer of the Year at Treasure which was amazing, and means she gets next year’s show for free!

Streams of potential new clients and press kept appearing at Lestie’s stand, really appreciating the craftsmanship and delicate, ultra feminine, truly wearable designs in her hand-made collections.

I seriously think the wearability-factor of Lestie’s gems are what shone, from the competition.

London Fashion Week at Somerset House

Blue skies are illuminating London town, doesn’t look like there’s much in the diary for the freelance PR chick and it’s a Friday afternoon.

London Fashion Week has arrived; the lights are on full beam at the stunning location of Somerset House.

Forget Cadbury’s.  Twice a year, the city’s streets are filled with our very own homegrown (organic) Fruit and Nuts.  By referring to fellow Londoners as ‘fruit and nuts’, it is intended purely with affection I promise; fashionistas and followers of fashion bedaubed in the weird, the ridiculous, the kooky, the downright eccentric. What’s more they actually get away with it.

Fashion Fruit And Nut - London's Finest

The buzz is contagious, people of all ages milling about, talking the talk; stylish, hot, co-ordinated and not co-ordinated, long legs teetering and relishing having been given an airing. You can taste the pride in the air; I feel proud to be here.

A little nervous on the approach to the entrance as I hadn’t registered – my freelance status means no client freebie this year. I meekly show my business card, they trust I am ‘in the industry’ – blow dry yesterday was a good plan – and off I trot to the maize that is Somerset House, working through the independent downstairs downstairs, moving way up through the exhibition, emerging at New Gen sponsored by Topshop.

Literally thought I’d just ‘pop’ in.

Four hours later, I emerge drained, inspired, head swirling with new ideas. Having chatted for Britain to potential new business contacts, renewing old business contacts, vibrant and uplifted having spent half a day surrounded by artists in the industry parading their colourful wares for Autumn Winter 2010.

Legs 11

Hearing a lady with a Madrid accent, I swooped on her and her business partner. The label is Elena Cancer, incredible visual jewellery with a hint of tribal / ancient Greek about it.  Great innovative pieces and Shakira is a fan.  I am meeting Elena again on Sunday.  I have always wanted to work with a Spanish brand and having recently sampled the Spanish capital, I am on full Spanish alert these days. Watch this space.

models

I bump into my old friend from the first PR agency I worked at and her client’s show, Future Classics is about to start. Nice timing JRPR. Amazing show, loved it, great knitwear, gaping backs, hot macs with a twist; delighted to be hanging with the fashion pack.

My thanks go to my gorgeous Danish client Mette Mitchell of 109 Jewellery, who is here with her friend Soren Bach, who creates incredible headwear. Mette inspired me to go…

Armed with a new confidence, a stack of business cards, new leads in the industry and a resurrection of old faces, the freelance PR girl had a great time at London Fashion Week.

January’s slow and moody business blues seem very much last season.  Spring / Summer is in the air.